Directed at managers and employees in today's corporations, where change is necessary to revitalize and improve corporate performance, this guide addresses the fact that it is people that have to carry out the change. It not only talks about what should be done, but also shows how to do it, giving managers practical ways to bring everybody "on board". Armed with this new information, managers will look at future changes in a new way, no longer anxious and hopeless, but rather looking at the opportunities. Wherever an organization makes a change, its people have to deal with: first, an ending; then, with a time in between the old and new that Bridges calls "the neutral zone"; and then, with a new beginning. William Bridges, talks about what is going on inside the people who have to make the change work; and provides a sense of the emotional impact of change, and what can be done to keep it from disrupting the entire organization.
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"A valuable and useful step-by-step handbook for a range of practitioners and specialists who are involved with change in their companies." -- People Management
"Bill Bridges has attacked an area of managing change that many not only avoid, but also do not even recognise - the human side of change. This is a valuable contribution. -- "Robert Levy, Personnel Manager, Hewlett-Packard.
William Bridges, PhD, was an internationally known speaker, consultant, and the author of ten books. He was known for his expertise in the "human side" of organizational change and made his career guiding individuals and organizations through transition. The professional seminars that he launched in 1988 now have certified thousands of managers, trainers, and consultants to conduct Transition Management programs worldwide.
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