Synopsis
During the past 15 years, civilization has changed at an unprecedented rate - it's as if a new continent has been discovered and the impetus for exploration has come from business. People with courage and curiosity are changing the way of life on the old continents irrevocably. The only difference is that the new continent - the new, interlinked, web-shaped economy of the 21st century - has no land. Yet its economic, political, social and business consequences are real. The new and "invisible continent" where Microsoft's business far outweighs the GNP of most nations has been commented on, but until now the links between the forces that created it have not been fully understood. This book sets out to provide solutions to successfully integrating the old and the new, and outlines strategies to settle the new continent by building "golden platforms" - standards and agreements that set its limits and structures.
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About the Author
Kenichi Ohmae is a corporate strategist and adviser to governments around the world. He is the former director of McKinsey & Company in Japan and the chairman of its Asia Pacific operations. He writes frequently for the Wall Street Journal, New York Times, and Newsweek, and is the author of The Borderless World. He lives in Tokyo.
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The invisible continent Four strategic imperatives of the New Economy
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Nicholas Brealey, London, 2000
ISBN 10: 1857882598
ISBN 13: 9781857882599
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The Invisible Continent: Four Strategic Imperatives of the New Economy
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ISBN 10: 1857882598
ISBN 13: 9781857882599
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