When Cultures Collide: Leading Across Cultures: Managing Successfully Across Cultures - Hardcover

Lewis, Richard

Hardcover

ISBN 10: 1857880862 ISBN 13: 9781857880861

Publisher: Nicholas Brealey Publishing, 1996

Synopsis

The successful managers of the 21st century will be the culturally-sensitive ones. If you are in a business meeting, in negotiations, part of a joint venture or just face-to-face with someone from another culture, you gain a competitive advantage from having strategies to deal with the cultural differences you will encounter. This guide provides a truly global and practical guide to working and communicating across cultures, explaining how our own culture and language affect the ways in which we organize our world, think, feel and respond, before going on to suggest both general and specific ways of making our influence felt across the cultural divide. There are insights into how different business cultures accord status, structure their organizations and view the role of leader, alongside useful advice on global negotiation, sales and marketing. The book ranges from differences in etiquette and body language to new thinking in the areas of international management and team-building in Europe and the USA, as well as covering challenging new geographical ground in Russia, China and the Far East. By focusing on the cultural roots of national behaviour, both in society and business, we can foresee and calculate with a degree of accuracy how others will react and respond to us. The author adds the often overlooked dimension of language, for example, how Japanese often react in a certain way because they are thinking in Japanese. A greater understanding of what makes other people tick should enable managers to ensure that their policies and activities exploit cultural synergies and make the right appeal to their chosen market.

About this title

About the Author

Richard Lewis is the chairman of Richard Lewis Communications, an international institute of cross-cultural and language training with offices in over 30 countries. He founded the quartely magazine Cross Culture in 1989 and is heavily involved in the intercultural field, lecturing in countries from Finland to Hong Kong and working with companies as diverse as Fiat, IBM, Nokia, Andersen Consulting and Nestle. He lives near Winchester, and is one of Britain's foremost linguists, speaking 12 languages - and spent 5 years in Japan, where he was tutor to the Imperial Family.

Edition details

• Publisher: Nicholas Brealey Publishing
• Publication date: 1996
• Language: English
• ISBN 10: 1857880862
• ISBN 13: 9781857880861
• Binding: Hardcover
• Edition number: 1
• Number of pages: 300