Items related to Health Service Public Relations: A Guide to Good Practice

Health Service Public Relations: A Guide to Good Practice - Softcover

Silver, Roger

 
9781857750287: Health Service Public Relations: A Guide to Good Practice
Softcover
ISBN 10: 1857750284 ISBN 13: 9781857750287
Publisher: CRC Press, 1995

Synopsis

The first edition of this book was published at a time when the health service was less sensitive to its reputation and the effect this had on public confidence. Since then, health service reform, accountability and market forces have meant that all directors, managers, doctors and health professionals must communicate effectively, both internally and externally. This book, revised in the light of these changes, is a guide to the practical skills needed when communicating with patients, staff, the general public, opinion leaders, press, radio and television.

"synopsis" may belong to another edition of this title.

About the Author

Roger Silver

From the Back Cover

The first edition of this book was published at a time when the health service was less sensitive to its reputation and the effect this had on public confidence. Since then, health service reform, accountability and market forces have meant that all directors, managers, doctors and health professionals must communicate effectively, both internally and externally. This book, revised in the light of these changes, is a guide to the practical skills needed when communicating with patients, staff, the general public, opinion leaders, press, radio and television.

"About this title" may belong to another edition of this title.

Publisher
CRC Press
Publication date
1995
Language
English
ISBN 10 
1857750284
ISBN 13 
9781857750287
Binding
Paperback
Edition number
1
Number of pages
200