The A-Z of Visual Ideas: How to Solve any Creative Brief - Softcover

Ingledew, John

Softcover

ISBN 10: 1856697142 ISBN 13: 9781856697149

Publisher: Laurence King Publishing, 2011

Synopsis

The A–Z of Visual Ideas explains the key ideas, sources of inspiration and visual techniques that have been used throughout design history. Showing where ideas and inspiration come from, the book provides numerous strategies to help unlock the reader’s creativity.

Using a dynamic and easy-to-understand A–Z format, the book reveals techniques that can be exploited to deliver ideas with greater impact, each entry offering a different starting point. Looking at everything from, Art to Zeitgeist, Intuition and Instinct to Happy Accidents and Hidden Messages, the book also features a section explaining how to use the idea or technique, providing readers with an infallible ‘tool kit’ of inspiration.

Including hundreds of inspirational quotes and packed with great examples of advertising campaigns, posters, book and magazine covers and illustrations, this is an indispensable primer that shows design students and professionals how to solve any creative brief.

About this title

About the Author

John Ingledew is Senior Lecturer in Photography at the University of Gloucestershire, where he holds a Teaching Fellowship. He has run projects and workshops with students in Europe, America, Japan and China and is the author of the Portfolio title Photography.

From the Back Cover

The A-Z of Visual Ideas explains the key ideas, sources of inspiration and visual techniques that have been used throughout design history. Showing where ideas and inspiration come from, the book provides numerous strategies to help unlock the reader's creativity.

Edition details

• Publisher: Laurence King Publishing
• Publication date: 2011
• Language: English
• ISBN 10: 1856697142
• ISBN 13: 9781856697149
• Binding: Paperback
• Edition number: 1
• Number of pages: 224