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Synopsis
The A–Z of Visual Ideas explains the key ideas, sources of inspiration and visual techniques that have been used throughout design history. Showing where ideas and inspiration come from, the book provides numerous strategies to help unlock the reader’s creativity.
Using a dynamic and easy-to-understand A–Z format, the book reveals techniques that can be exploited to deliver ideas with greater impact, each entry offering a different starting point. Looking at everything from, Art to Zeitgeist, Intuition and Instinct to Happy Accidents and Hidden Messages, the book also features a section explaining how to use the idea or technique, providing readers with an infallible ‘tool kit’ of inspiration.
Including hundreds of inspirational quotes and packed with great examples of advertising campaigns, posters, book and magazine covers and illustrations, this is an indispensable primer that shows design students and professionals how to solve any creative brief.
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About the Author
John Ingledew is Senior Lecturer in Photography at the University of Gloucestershire, where he holds a Teaching Fellowship. He has run projects and workshops with students in Europe, America, Japan and China and is the author of the Portfolio title Photography.
From the Back Cover
The A-Z of Visual Ideas explains the key ideas, sources of inspiration and visual techniques that have been used throughout design history. Showing where ideas and inspiration come from, the book provides numerous strategies to help unlock the reader's creativity.
"About this title" may belong to another edition of this title.
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An A-Z of Visual Ideas: How to Solve Any Creative Brief
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The A-Z of Visual Ideas: How to Solve any Creative Brief
Published by
Laurence King Publishing, 2011
ISBN 10: 1856697142
ISBN 13: 9781856697149
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The A-Z of Visual Ideas: How to Solve any Creative Brief
Published by
Laurence King Publishing, 2011
ISBN 10: 1856697142
ISBN 13: 9781856697149
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The A-Z of Visual Ideas: How to Solve any Creative Brief
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An a-Z of Visual Ideas : How to Solve Any Creative Brief
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An a-Z of Visual Ideas : How to Solve Any Creative Brief
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ISBN 10: 1856697142
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An A-Z of Visual Ideas: How to Solve Any Creative Brief
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