Essentials of Visual Communication - Softcover

Bo Bergström

Softcover

ISBN 10: 1856695778 ISBN 13: 9781856695770

Publisher: Laurence King, 2008

Synopsis

Aimed at students studying for a first degree, this book is a fascinating introduction to visual communication, including graphic design, advertising, editorial, new media, film and television - in fact, any discipline that seeks to convey a message through text and images. A practical guide that also touches on visual theory, this book describes the business of visual communication and explains how to build a strong communication strategy and use words and pictures effectively to connect to the intended audience. The book is illustrated throughout with up-to-date examples of best practice from around the world that help to put visual theory into context. Summary boxes at the end of every chapter make it ideal for revision and reference.

About this title

About the Author

Bo Bergstrom has extensive experience in visual communication. He is responsible for courses at design schools and universities, conducts workshops for photographers and journalists, leads seminars for industry, and is also a consultant. He has written six books and has been awarded many prizes for his work in communication.

Edition details

• Publisher: Laurence King
• Publication date: 2008
• ISBN 10: 1856695778
• ISBN 13: 9781856695770
• Binding: Paperback
• Language: English
• Edition number: 1
• Number of pages: 240