Copywriting: Successful Writing for Design, Advertising and Marketing - Softcover

Mark Shaw

 
9781856695688: Copywriting: Successful Writing for Design, Advertising and Marketing
Softcover
ISBN 10: 1856695689 ISBN 13: 9781856695688
Publisher: Laurence King, 2009

Synopsis

Creating effective copywriting is of vital importance in todays design and communication industries. Well-targeted copy and a strong brand voice are essential if you want to stand out from the competition. Copywriting shows how to write for all formats and contexts, from catalogues and products to advertising and websites. It explores the challenges of commercial writing, providing the tools to become a confident and versatile copywriter. Leading industry talents from both the UK and US are interviewed, major campaigns covering all areas of the industry are illustrated in colour and examined in depth, and exercises and tips aid in developing creative writing, editing and presentation skills. Revealing the secrets of this rapidly expanding profession, Copywriting provides the skills and techniques to thrive in the world of creative commercial writing.

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About the Author

Mark Shaw has been a copywriter for 20 years, starting out as an advertising agency writer before freelancing for marketing departments. In 1995, he incorporated graphic design into his business, creating Jupiter Design, one of the UK's top 25 design agencies. He now runs copywriting seminars for corporate businesses and design students, is a branding adviser on the Design Council's "Immerse" project, and a business consultant to numerous creative agencies.

"About this title" may belong to another edition of this title.

Publisher
Laurence King
Publication date
2009
Language
English
ISBN 10 
1856695689
ISBN 13 
9781856695688
Binding
Paperback
Edition number
1
Number of pages
216