CIM Marketing Communications Bundle - Softcover

Fill, Chris; Hughes MA MCIM Chartered Marketer, Graham; Annakin Smith, Anthony

Softcover

ISBN 10: 1856176509 ISBN 13: 9781856176507

Publisher: Butterworth-Heinemann, 2008

Synopsis

This bundle contains the following essential books:
CIM Coursebook 08/09 Marketing Communications, ISBN: 9780750689670
The CIM Student's Practice and Revision Book, ISBN: 9780750683319

An essential course package for CIM Professional Diploma students taking the Marketing Communications 08/09 paper. Bundled together for the first time there’s your essential coursebook to guide you through the course and additional practice and revision help to maximize chances of exam success!

The CIM Coursebook 08/09 Marketing Communications is packed full of the critical information you need to take you through your course and pass first time. Carefully structured to link directly to the CIM syllabus the coursebook contains a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The CIM Student’s Practice and Revision Book is the one-stop exam practice kit. The book contains a bank of additional questions and checklists, and focuses on key marketing theories and their application to ensure complete understanding.


Bundled together in a cost-saving package you’re one step closer to exam success!

About this title

About the Author

After 20 years sales and marketing experience in the engineering, automotive and academic publishing sectors, Graham joined Leeds Business School in 1992. He is now a Principal Lecturer in Marketing teaching marketing communications and with responsiblity for postgraduate and professional courses in the School of Business Strategy. These include CIM, IDM and IPR programmes. He has been a CIM examiner in Integrated Marketing

Communications for a number of years and is now Senior Examiner for this

module during the period of CIM syllabus change. He is also involved with CIM as an external advisor on study centre accredition and an examiner for CIM certificated programmes.

Graham has wide experience as an external examiner for marketing programmes at several other Universities and as a Subject Specialist Reviewer for the

Quality Assurance Agency for Higher Education. He has presented a number of

conference papers and made contributions to texts in the marketing

communications field.

Edition details

• Publisher: Butterworth-Heinemann
• Publication date: 2008
• Language: English
• ISBN 10: 1856176509
• ISBN 13: 9781856176507
• Binding: Paperback
• Number of pages: 768