Materials and Innovative Product Development: Using Common Sense - Hardcover

Gessinger, Gernot

Hardcover

ISBN 10: 1856175596 ISBN 13: 9781856175593

Publisher: Butterworth-Heinemann, 2009

Synopsis

Innovation in product design starts with materials: in this ground-breaking book Gernot Gessinger examines how the creative, economic and engineering aspects of the design cycle have materials selection and innovation at their heart.
Developing successful commercial products demand a sound understanding of the materials that go into those products-their uses, their costs, their lifetime performance. But the knowledge of materials engineers and the R&D function are often not fully leveraged in the creative phase of the product design cycle. Gessinger demonstrates how integrating the different engineering and business disciplines can power innovation in the design process, illustrating this with case studies from blue chip companies such as Johnson & Johnson, ABB Engineering and Dupont.
Written from the perspective of the materials engineer, the mechanical enginer or the scientist on the product design team, Materials and Innovative Product Design introduces business, economics and strategic product development to the materials specialist, and demystifies materials selection for other members of the design team and manufacturing management.
Reading this book will enable you to unlock the potential of the new material typs that have been changing the face of product design, and deploy an integrated business approach to materials selection and the design process.

. Unlock the potential of the new matierials types by integrating R&D and the product design process within your business
. Engineers are encouraged to develop a fuller understanding of economics and business objectives in order to contribute more effectively to innovative product design
. Design and manufacturing management are introduced to the huge business opportunities and practical challenges of deploying new material types, and how to harness the power of R&D within the design cycle
. Innovation Case Studies: learn from the success of innovative organizations such as Johnson & Johnson, ABB Engineering and Dupont - bringing new materials technologies to known markets and known materials to new markets

About this title

Review

Harness the power of materials R&D within the design cycle and realize the massive economic benefits of new materials and innovation with traditional materials.

Synopsis

Innovation in product design starts with materials. In this ground-breaking book, Gernot Gessinger examines how the creative, economic and engineering aspects of the design cycle have materials selection and innovation at their heart. Developing successful commercial products demand a sound understanding of the materials that go into those products - their uses, their costs, their lifetime performance. But the knowledge of materials engineers and the R&D function are often not fully leveraged in the creative phase of the product design cycle.Gessinger demonstrates how integrating the different engineering and business disciplines can power innovation in the design process, illustrating this with case studies from blue chip companies such as Johnson & Johnson, ABB Engineering and Dupont. Written from the perspective of the materials engineer, the mechanical engineer or the scientist on the product design team, "Materials and Innovative Product Design" introduces business, economics and strategic product development to the materials specialist, and demystifies materials selection for other members of the design team and manufacturing management.Reading this book will enable you to unlock the potential of the new material types that have been changing the face of product design, and deploy an integrated business approach to materials selection and the design process. Unlock the potential of the new materials types by integrating R&D and the product design process within your business. Engineers are encouraged to develop a fuller understanding of economics and business objectives in order to contribute more effectively to innovative product design. Design and manufacturing management are introduced to the huge business opportunities and practical challenges of deploying new material types, and how to harness the power of R&D within the design cycle. "Innovation Case Studies": learn from the success of innovative organizations such as Johnson & Johnson, ABB Engineering and Dupont - bringing new materials technologies to known markets and known materials to new markets.

Edition details

• Publisher: Butterworth-Heinemann
• Publication date: 2009
• ISBN 10: 1856175596
• ISBN 13: 9781856175593
• Binding: Hardcover
• Language: English
• Number of pages: 250