Synopsis
This Toolkit provides you with everything you need to successfully market any library. As libraries continue to fight for their survival amid growing expectations, competition from online sources and wavering public perceptions, effective marketing is increasingly becoming a critical tool to ensure the continued support of users, stakeholders and society as a whole. This unique practical guide offers expert coverage of every element of library marketing and branding for all sectors including archives and academic, public and special libraries, providing innovative and easy-to-implement techniques and ideas. The book is packed with case studies highlighting best practice and offering expert advice from thought-leaders including David Lee King and Alison Circle (US), Terry Kendrick and Rosemary Stamp (UK), Alison Wallbutton (New Zealand) and Rebecca Jones (Canada), plus institutions at the cutting-edge of library marketing including the British Library, New York Public Library, the National Archive, Cambridge University, JISC, the National Library of Singapore and the State Library of New South Wales. The key topics covered in the text are; seven key concepts for marketing libraries, strategic marketing, the library brand, marketing and the library building, an introduction to marketing online, marketing with social media, marketing with new technologies, marketing and people, internal marketing, library advocacy as marketing, and marketing special collections and archives. The book is supplemented by a companion website (www.librarymarketingtoolkit.com) and is essential reading for anyone involved in promoting their library or information service, whether at an academic, public or special library or in archives or records management. It s also a useful guide for LIS students internationally who need to understand the practice of library marketing.
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About the Author
Ned Potter
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Library Marketing Toolkit
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Condition: Muy bueno. : Esta guía práctica ofrece una cobertura experta de cada elemento del marketing y la marca de la biblioteca para todos los sectores, incluidos los archivos y las bibliotecas académicas, públicas y especiales, proporcionando técnicas e ideas innovadoras y fáciles de implementar. El libro está repleto de estudios de casos que destacan las mejores prácticas y ofrecen el asesoramiento de expertos de líderes de opinión. Los temas clave que se cubren en el texto son: Siete conceptos clave para el marketing de bibliotecas, marketing estratégico, la marca de la biblioteca, marketing y el edificio de la biblioteca, una introducción al marketing en línea, marketing con redes sociales, marketing con nuevas tecnologías, marketing y personas, marketing interno, promoción de la biblioteca como marketing y marketing de colecciones especiales y archivos. EAN: 9781856048064 Tipo: Libros Categoría: Negocios y Economía|Educación|Tecnología Título: Library Marketing Toolkit Autor: Ned Potter Editorial: Facet Publishing Idioma: en Páginas: 240 Formato: tapa blanda. Seller Inventory # Happ-2024-01-08-75c242b8
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The Library Marketing Toolkit (Paperback)
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Facet Publishing, London, 2012
ISBN 10: 1856048063
ISBN 13: 9781856048064
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Paperback. Condition: new. Paperback. This Toolkit provides you with everything you need to successfully market any library. As libraries continue to fight for their survival amid growing expectations, competition from online sources and wavering public perceptions, effective marketing is increasingly becoming a critical tool to ensure the continued support of users, stakeholders and society as a whole. This unique practical guide offers expert coverage of every element of library marketing and branding for all sectors including archives and academic, public and special libraries, providing innovative and easy-to-implement techniques and ideas. The book is packed with case studies highlighting best practice and offering expert advice from thought-leaders including David Lee King and Alison Circle (US), Terry Kendrick and Rosemary Stamp (UK), Alison Wallbutton (New Zealand) and Rebecca Jones (Canada), plus institutions at the cutting-edge of library marketing including the British Library, New York Public Library, the National Archive, Cambridge University, JISC, the National Library of Singapore and the State Library of New South Wales. The key topics covered in the text are:Seven key concepts for marketing librariesStrategic marketingThe library brandMarketing and the library buildingAn introduction to marketing onlineMarketing with social mediaMarketing with new technologiesMarketing and peopleInternal marketingLibrary advocacy as marketingMarketing Special Collections and archives. Readership: The book is supplemented by a companion website and is essential reading for anyone involved in promoting their library or information service, whether at an academic, public or special library or in archives or records management. Its also a useful guide for LIS students internationally who need to understand the practice of library marketing. A guide that offers coverage of various elements of library marketing and branding for different sectors including archives and academic, public and special libraries. It is suitable for those who are involved in promoting their library or information service, whether at an academic, public or special library or in archives or records management. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9781856048064