Items related to The Image of a Company: Manual for Corporate Identity
Synopsis
A presentation of a series of international case studies illustrating the importance of corporate identity (how companies present themselves to the outside world) which is recognised as an important management issue. In parallel with a number of international case studies, for example, Esprit, IBM, Braun, Adidas and Coca Cola, there is a manual, by Ben Bos of "Total Design" detailing how to achieve a distinctive corporate identity. The work provides useful information for companies of every size, with advice on expressing a company's image by means of colour, typography, forms, packaging, the use of signs, fleet-marking, publicity and promotion materials. In the same way, management issues of co-ordination and implementation are discussed and illustrated. Practical details are supplied in a full technical account of an imaginary corporate image programme. The book is intended for the use of graphic designers, managers, marketing and publicity professionals.
"synopsis" may belong to another edition of this title.
- PublisherPhaidon Press Ltd
- Publication date1990
- ISBN 10 1854544047
- ISBN 13 9781854544049
- BindingHardcover
- LanguageEnglish
- Number of pages228
Search results for The Image of a Company: Manual for Corporate Identity
Stock Image
The Image of a Company: Manual for Corporate Identity
Seller: St Vincent de Paul of Lane County, Eugene, OR, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. hardcover 100% of proceeds go to charity! Good condition with all pages in tact. Item shows signs of use and may have cosmetic defects. Seller Inventory # Y-004-2898
Quantity: 1 available
Stock Image
The Image of a Company: Manual for Corporate Identity
Published by
Phaidon Press (edition First Edition), 1994
ISBN 10: 1854544047
ISBN 13: 9781854544049
Used
Hardcover
First Edition
Seller: BooksRun, Philadelphia, PA, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Good. First Edition. Ship within 24hrs. Satisfaction 100% guaranteed. APO/FPO addresses supported. Seller Inventory # 1854544047-11-1
Quantity: 2 available
Stock Image
The Image of a Company : Manual for Corporate Identity
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Seller rating 5 out of 5 stars
Condition: Very Good. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Seller Inventory # 16574978-6
Quantity: 1 available
Stock Image
The Image of a Company : Manual for Corporate Identity
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Seller Inventory # 38595609-20
Quantity: 1 available
Stock Image
The Image of a Company: Manual for Corporate Identity
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1850grams, ISBN:9781854544049. Seller Inventory # 9970124
Quantity: 1 available
Stock Image
The Image of a Company: Manual for Corporate Identity
Published by
Architecture Design and Technology Press, 1990
ISBN 10: 1854544047
ISBN 13: 9781854544049
Used
Hardcover
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In good all round condition. Dust jacket in fair condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1600grams, ISBN:9781854544049. Seller Inventory # 9865128
Quantity: 1 available
Stock Image
The Image of a Company: Manual for Corporate Identity
Published by
Architecture Design and Technology Press, 1990
ISBN 10: 1854544047
ISBN 13: 9781854544049
Used
Hardcover
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1850grams, ISBN:9781854544049. Seller Inventory # 9562427
Quantity: 1 available
Seller Image
The image of a company: manual for corporate identity
Seller: Cotswold Internet Books, Cheltenham, United Kingdom
Seller rating 5 out of 5 stars
English text. 1st edition. A bright, tidy large format book. Dust jacket a bit edge worn with repaired tears, no losses. Used - Very Good. VG hardback in Good dust jacket. Seller Inventory # BOOKS267489I
Quantity: 1 available
Seller Image
The Image of a company : manual for corporate identity
Published by
London : Architecture Design and Technology Press, 1990
ISBN 10: 1854544047
ISBN 13: 9781854544049
Used
Hardcover
First Edition
Seller: MW Books, New York, NY, U.S.A.
Seller rating 5 out of 5 stars
First Edition. Fine cloth copy in an equally fine dust-wrapper. Particularly and surprisingly well-preserved; tight, bright, clean and especially sharp-cornered. Physical description; 224 p. : col. ill. ; 34 cm. Notes; First published in Dutch, Laren, Netherlands: V & K Publishing, 1990. Bibliography, p. 217-8. - Includes index. Summary; A presentation of a series of international case studies illustrating the importance of corporate identity (how companies present themselves to the outside world) which is recognised as an important management issue. In parallel with a number of international case studies, for example, Esprit, IBM, Braun, Adidas and Coca Cola, there is a manual, by Ben Bos of "Total Design" detailing how to achieve a distinctive corporate identity. The work provides useful information for companies of every size, with advice on expressing a company's image by means of colour, typography, forms, packaging, the use of signs, fleet-marking, publicity and promotion materials. In the same way, management issues of co-ordination and implementation are discussed and illustrated. Practical details are supplied in a full technical account of an imaginary corporate image programme. The book is intended for the use of graphic designers, managers, marketing and publicity professionals. Subjects; Corporate image. Industrial design coordination. Marketing. Packaging Design. Industrial publicity. Corporate identity. Business communication & presentation ; Public relations. Design / General. Business & Economics / Advertising & Promotion. Genre; Illustrated. 1 Kg. Seller Inventory # 241689
Quantity: 5 available
Seller Image
The Image of a company : manual for corporate identity
Published by
London : Architecture Design and Technology Press, 1990
ISBN 10: 1854544047
ISBN 13: 9781854544049
Used
Hardcover
First Edition
Seller: MW Books Ltd., Galway, Ireland
Seller rating 5 out of 5 stars
First Edition. Fine cloth copy in an equally fine dust-wrapper. Particularly and surprisingly well-preserved; tight, bright, clean and especially sharp-cornered. Physical description; 224 p. : col. ill. ; 34 cm. Notes; First published in Dutch, Laren, Netherlands: V & K Publishing, 1990. Bibliography, p. 217-8. - Includes index. Summary; A presentation of a series of international case studies illustrating the importance of corporate identity (how companies present themselves to the outside world) which is recognised as an important management issue. In parallel with a number of international case studies, for example, Esprit, IBM, Braun, Adidas and Coca Cola, there is a manual, by Ben Bos of "Total Design" detailing how to achieve a distinctive corporate identity. The work provides useful information for companies of every size, with advice on expressing a company's image by means of colour, typography, forms, packaging, the use of signs, fleet-marking, publicity and promotion materials. In the same way, management issues of co-ordination and implementation are discussed and illustrated. Practical details are supplied in a full technical account of an imaginary corporate image programme. The book is intended for the use of graphic designers, managers, marketing and publicity professionals. Subjects; Corporate image. Industrial design coordination. Marketing. Packaging Design. Industrial publicity. Corporate identity. Business communication & presentation ; Public relations. Design / General. Business & Economics / Advertising & Promotion. Genre; Illustrated. 1 Kg. Seller Inventory # 241689
Quantity: 5 available