Hitting the Headlines:: Practical Guide to the Media - Softcover

White, Stephen; Evans, Peter; Mihill, Chris; Tysoe, Maryon

Softcover

ISBN 10: 1854331078 ISBN 13: 9781854331076

Publisher: Wiley–Blackwell, 1993

Synopsis

A complete guide to the media including how to write press releases and participating in interviews.

About this title

About the Author

Stephen White is Director of Information for The British Psychological Society. He previously worked in the Publicity Department at NALGO, and has been involved in media training for the last 20 years.

Peter Evans has presented Science Now on BBC Radio 4 for over 15 years, as well as making innumerable science, medicine and technology programmes for radio and TV.

Chris Mihill is the medical and health correspondent for the Guardian and previously worked on Today.

Maryon Tysoe is a social psychologist, journalist and author specialising in psychology. She writes a monthly column for New Woman, and was formerly a staff writer on New Society and editor of their ′Findings′ page. She has been a regular contributor to the BBC Radio 4 series All in the Mind.

From the Back Cover

Getting media attention for your story or your latest piece of research, whatever the subject, can be a hit or miss affair. Which is the best outlet? Should you write or phone and who should you aks for? How much editorial control will you have over what ′they′ say or write? How do news stories get chosen?

Hitting the Headlines unravels the different areas of the media.

Edition details

• Publisher: Wiley–Blackwell
• Publication date: 1993
• Language: English
• ISBN 10: 1854331078
• ISBN 13: 9781854331076
• Binding: Paperback
• Number of pages: 136