Decisions are manifold. At times, applying the right framework can help you think through even the most complex issues and problems. This book aims to provide a simple but valuable framework the 2-by-2 matrix which can be used by any manager or executive in varied situations in business to resolve such issues and problems. The application of the 2-by-2 matrix is an effective process to facilitate thinking and decision making. A 2-by-2 helps you to organise events, decisions, facts, data, values, tangibles and intangibles in such a way that clarifies, segments, simplifies...and helps to make sense. This book explains what a 2-by-2 matrix is, how it works, and how you can use it in your daily management life.
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The author, John Dembitz, has had an eclectic career spanning some 40 years, including being a McKinsey consultant, CEO of professional service organisations, executive director of a merchant bank, a manufacturing company, and chairman and non-executive director of a diverse range of SME companies quoted, private and PE backed. He is and has been involved in a number of entrepreneurial ventures and continues to be engaged in a number of consulting assignments. He has an MBA from London Business School, and a BSc (Hons) from Manchester University.
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