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Synopsis
The third edition of this book explains the latest techniques for both developing and applying competitive strategies in an increasingly challenging and uncertain business environment.
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Review
"The ultimate weapon in helping a company increase market share." -- Atlanta Journal
From the Publisher
Key Features
* Over 60 real life case studies reflecting topical issues of concern in today's climate
* A new 4-step technique to segment markets with greater precision
* Techniques for installing a competitive intelligence system and applying market research techniques effectively
* Comprehensive chapter by chapter examination of market strategies, product/service strategies, pricing strategies and distribution strategies
* Step by step guidelines on how to write a Strategic Marketing Plan with detailed example
"About this title" may belong to another edition of this title.
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The Manager's Guide to Competitive Marketing Strategies
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Seller rating 5 out of 5 stars
Condition: Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # GRP83011351
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