Mastering Marketing: A Comprehensive Introduction to the Skills of Developing and Defending Your Company's Revenue - Softcover

Ruskin-Brown, Ian

Softcover

ISBN 10: 1854183230 ISBN 13: 9781854183231

Publisher: Thorogood, 2006

Synopsis

The success of any business depends upon effective marketing. An understanding of the key principles and techniques is vital for managers of all levels, and not just those in the marketing department. "Mastering Marketing" provides a clearly written explanation of the core skills and concepts needed to market your business profitably. Offering more than just short-term selling 'tricks', it provides techniques for building and maintaining a long-term profitable market position. Particularly useful to managers newly appointed to the marketing department, or those wishing to liaise more closely with it, this book will also prove invaluable to owner-managers wishing to adopt a more structured approach to business development.

About this title

About the Author

The author Ian Ruskin-Brown has more than 35 years' marketing experience. He worked in the operational field and planning functions for J Lyons, Reed, Trebor, Esso and Goodyear before establishing his own marketing consultancy specialising in market research services and training in marketing and sales skills.

Edition details

• Publisher: Thorogood
• Publication date: 2006
• Language: English
• ISBN 10: 1854183230
• ISBN 13: 9781854183231
• Binding: Paperback
• Edition number: 2
• Number of pages: 350