Synopsis
This is a book which addresses the unique concerns of professionals who wish to sell their services successfully and to feel comfortable about doing so.
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Review
"...comprehensive, well written and very readable...This is a super book, well worth the money." -- Professional Marketing International
"A useful contribution to the management of the professional firms." -- The Journal of the Law of Scotland
About the Author
Kim Tasso is an independent consultant, specialising in the professional services sector, with over 20 years' marketing experience. Her clients include The Law Society, Olswang, Weatherall Green & Smith and Osborne Clarke.
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