The PR Practitioner's Desktop Guide (Desktop Guide S.) - Softcover

Black, Caroline

Softcover

ISBN 10: 1854182609 ISBN 13: 9781854182609

Publisher: Thorogood, 2002

Synopsis

This guide acts as a practical source of reference, guidance, techniques and best practice. The book includes: the role of the effective PR officer; costing PR; dealing with the media; crisis management; new product launches; press conferences; and copy wrting and preparing feature articles.

About this title

Review

"A down-to-earth handbook...Essential." -- Profile, Journal of the Institute of PR

"Anyone working in communications and marketing will find the PR Practitioner's desktop guide invaluable. I highly recommend it." -- Peter Hobday, writer and BBC broadcaster

"essential for anyone involved in the public relations function for any type of organisation". -- Ruth Spellman, Chief Executive, Investors in People UK

From the Publisher

Desktop Guides are a successful series of books which act as a practical source of reference, guidance, techniques and best practice.

The style and lay-out are clear and concise, with an abundance of valuable summaries, checklists, charts, warning signs and special tips.

Edition details

• Publisher: Thorogood
• Publication date: 2002
• Language: English
• ISBN 10: 1854182609
• ISBN 13: 9781854182609
• Binding: Paperback
• Number of pages: 262