Items related to Strategic Customer Planning: How to Develop and Implement...
Strategic Customer Planning: How to Develop and Implement a Strategic Account Plan (Hawksmere Report S.) - Softcover
Synopsis
The purpose of this report is quite simply to explain how to prepare a key account plan as an important step towards achieving High Performance Account Management. Industrial, consumer products and services companies each face different challenges. This report addresses all of these.
"synopsis" may belong to another edition of this title.
About the Author
Alan Melkman MBA, BSc (Eng) is Managing Director of Marketing Dynamics Ltd, a qualified engineer and a graduate of London Business School. He specialises in customer and strategic account management, implications of Internet based technologies for the marketing and sales function, effective selling, strategic and marketing planning. He has been a consultant for over 30 years, with substantial experience working for many organisations across a number of markets and varying cultures.
"About this title" may belong to another edition of this title.
Search results for Strategic Customer Planning: How to Develop and Implement...
Seller Image
Strategic Customer Planning, 2006 Update
Seller: -OnTimeBooks-, Phoenix, AZ, U.S.A.
Seller rating 5 out of 5 stars
Condition: very_good. Gently read. May have name of previous ownership, or ex-library edition. Binding tight; spine straight and smooth, with no creasing; covers clean and crisp. Minimal signs of handling or shelving. 100% GUARANTEE! Shipped with delivery confirmation, if you're not satisfied with purchase please return item! Ships USPS Media Mail. Seller Inventory # OTV.1854182552.VG