Synopsis
This comprehensive guide includes coverage of the following key issues: marketing in the new millennium; the uncontrollables; marketing research; diversity in customer behaviour; pricing strategies; your organization's structure and your competitive position.
"synopsis" may belong to another edition of this title.
Review
"... combines the passion of a strategic thinker with the practicality of a professional strategist......belongs on every business professional's desk." -- Joshua D Martin, President, JDM/Strategy Consulting
"...has combined his mastery of the discipline of strategic marketing with practical concepts and concise case studies." -- Warren D Krug, Vice President, Fleet Bank, New York
"A remarkable resource...indispensable for the marketing professional." -- David Levine, Vice President, Strategic Sourcing, Nabs Inc, New York
About the Author
Norton Paley has had over twenty years' experience in general and marketing management and product development in major US corporations and has lectured extensively to managers and engineers in companies throughout the world, including American Express, Hoechst-Celenese, IBM, Chrysler and Ciba Geigy. He is the author of four successful books on marketing and a featured columnist in The Management Review and Sales and Marketing Management.
"About this title" may belong to another edition of this title.
Other Popular Editions of the Same Title
Search results for The Marketing Strategy Desktop Guide (Desktop Guide...
Stock Image
The Marketing Strategy Desktop Guide (Desktop Guide S.)
Seller: AwesomeBooks, Wallingford, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. The Marketing Strategy Desktop Guide (Desktop Guide S.) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9781854181398
Buy Used
£ 6.87
£ 4.99 shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: 2 available
Stock Image
The Marketing Strategy Desktop Guide (Desktop Guide S.)
Seller: Bahamut Media, Reading, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9781854181398
Buy Used
£ 6.77
£ 6.98 shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: 2 available
Stock Image
The Marketing Strategy Desktop Guide
Seller: Phatpocket Limited, Waltham Abbey, HERTS, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Seller Inventory # Z1-F-007-02198
Buy Used
£ 4.09
£ 10.64 shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: 1 available