Items related to The Marketing Strategy Desktop Guide (Desktop Guide...
Synopsis
This comprehensive guide includes coverage of the following key issues: marketing in the new millennium; the uncontrollables; marketing research; diversity in customer behaviour; pricing strategies; your organization's structure and your competitive position.
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Review
"... combines the passion of a strategic thinker with the practicality of a professional strategist......belongs on every business professional's desk." -- Joshua D Martin, President, JDM/Strategy Consulting
"...has combined his mastery of the discipline of strategic marketing with practical concepts and concise case studies." -- Warren D Krug, Vice President, Fleet Bank, New York
"A remarkable resource...indispensable for the marketing professional." -- David Levine, Vice President, Strategic Sourcing, Nabs Inc, New York
About the Author
Norton Paley has had over twenty years' experience in general and marketing management and product development in major US corporations and has lectured extensively to managers and engineers in companies throughout the world, including American Express, Hoechst-Celenese, IBM, Chrysler and Ciba Geigy. He is the author of four successful books on marketing and a featured columnist in The Management Review and Sales and Marketing Management.
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