When Britain got dot.com fever at the very end of the 20th century the City tore up the rule book. Lastminute.com soared to a stock-market valuation of 3750 million. Clickmango.com raised millions in days. Boo.com spent #100 million trying to sell designer sports gear on the Net. Old-style industrial giants with huge turnovers and workforces were edged out of the FTSE 100 by e-commerce newcomers losing a fortune. And then it all went horribly wrong, and even the most glamorous start-ups found they couldn't defy the laws of gravity. Rory Cellan-Jones was the BBC's Internet Correspondent throughout the whole dot.com bubble (now it no longer has a dedicated Internet Correspondent at all), and was thus uniquely placed to cover the whole story at first-hand, from the first fledgling net pioneers and the launch of Freeserve through the fabulous fin-de-siecle spending of boo.com to the horribly messy crash that with hindsight seemed utterly inevitable. Originally published as current affairs, "Dot.bomb" - with the story brough up to date for this 2003 edition - now stands as both a business manual of how not to start a business, and a work of recent history.
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'At times hilarious... captures perfectly the greed, conceit and plain stupidity of the time' - Daily Telegraph
The dot com bubble came late to Britain, arriving with Freeserve’s flotation in July 1999 and evaporating soon after lastminute.com’ s explosive debut on the stock market the following March. But its brevity made the experience all the more intense for those who were determined to get a slice of this revolution. They were driven by the promise of instant riches but also by a belief that the old ways of doing business in Britain were being overturned, and now was the time to storm the barricades. As a BBC Business Correspondent I reported on these events for television news programmes, excited and invigorated by a story unlike any other I had covered. In the end, it all went pop – and that, in its way, was just as exciting.
Many of those I met during this time said they would love to write a book about what they were going through – but since they were spending eighteen hours a day either trying to raise the money to fund their dot com ideas or to keep their leaky vessels afloat, they just did not have the time. So I set out to tell their stories. There have been plenty of books about what happened in Silicon Valley – but nobody has written an account of how the dot com tide swept over Britain and what was left when it receded. This is an attempt to do just that.
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