Managing Service Quality: v. 1 (Quality Management in Services S.) - Softcover

 
9781853962936: Managing Service Quality: v. 1 (Quality Management in Services S.)

Synopsis

The series on Quality Management in Services offers an overview of current trends in research and shows a number of interesting perspectives in quality and management of service processes. Diverse points of view are presented that include marketing, organisational behaviour, operations and human resources.
This book is recommended to quality managers, researchers and students who are interested in empirical studies, models and tools which are useful for improving the quality of services.

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Synopsis

Provides an overview of current trends in service quality management from an international perspective. The volume contains 12 contributions which address a range of topics including customers' service quality perceptions; managerial consequences; and organizational and managerial basics. Includes an abstract of each chapter at the end of the book.

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