Items related to The Functional Foods Revolution: Healthy People, Healthy...
Synopsis
Foods that promote human health - "functional foods" or nutraceuticals - have caught the imagination of the global food industry. All the household-name companies are developing them as a key driver in their global strategies. They see the prospect of new markets and bigger margins, but the issues presented are fraught with complexity and difficulties. Distinguishing hype from real hope, the authors of this handbook explain the dilemmas and contradictions the industry faces. They present a wealth of detailed marketing, food policy and regulatory material from the leading markets world-wide and show how the hopes of the industry, and the consumer, may be dashed. The solution they offer is radical - nothing less than a new business model of what they term a "healthful company".
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From the Inside Flap
The concept of functional foods foods that promote human health beyond basic nutrition has caught the imagination of the global food industry. All the major household-name food companies are developing and marketing functional foods and ingredients as key drivers in their global business strategies.
Driven by big business ambition and scientists staking out new frontiers in nutrition science, the functional foods revolution is attracting both controversy and praise. The authors set out to explain the contradictory responses to functional foods and how and why such dilemmas arise, using a wealth of detailed food marketing, business strategy and food policy case study material from Europe, Japan and the United States.
From their global analysis the authors argue that many of these companies business strategies and assumptions are seriously flawed. Yet they are also able to draw on success stories to offer a radical solution nothing less than a new business model for the future of functional foods, a model the authors call The Health Company .
"About this title" may belong to another edition of this title.
- PublisherEarthscan Ltd
- Publication date2001
- ISBN 10 1853836885
- ISBN 13 9781853836886
- BindingHardcover
- LanguageEnglish
- Number of pages334
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