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Linguistic Auditing: A Guide to Identifying Foreign Language Communication Needs in Corporations: No. 9 (Topics in Translation) - Softcover
Synopsis
This text offers methods for the systematic analysis by managers, training officers or language experts of the foreign language communication needs of organizations, large or small, in the private or public sector. It should enable organizations to identify strengths in the language competence of current staff and any weaknesses in the organizations' entire system for communicating with foreign markets at the strategic level. It provides tools for improving efficiency in a neglected management area.
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