The Internet: Business Strategies for Law Firms explains exactly what the internet is, how it works, and how your law firm can profit by it. Learn how to formulate strategies to: - market your firm online - develop successful new legal services - exploit your intellectual capital and share information with colleagues and clients. This practical guide is illustrated with case studies and examples, and includes action points, checklists, diagrams, essential web sites and a glossary.
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"This excellent title should certainly galvanize and give a much-needed shot-in-the-arm to law professionals ... the title can certainly boast of providing a very exhaustive exposition of strategies for law firms to adopt and implement for online marketing, site development, intranets, extranets." Global Law Review
The author writes...
The Law Society of England and Wales wanted a simple guide to the Internet for lawyers. However, I believed and still believe that the Internet will fundamentally change the way in which lawyers practice law. I wanted to impart some of that belief without blinding a non-technical readership with acronyms and jargon and at the same time provide Internet "newbies" with somewhere to start. It was a difficult path to follow. I hope I succeeded. The reviews will tell...
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