Items related to EUROPE AND THE MULTINATIONALS: Issues and Responses...

EUROPE AND THE MULTINATIONALS: Issues and Responses for the 1990s (New Horizons in International Business series) - Hardcover

 
9781852785345: EUROPE AND THE MULTINATIONALS: Issues and Responses for the 1990s (New Horizons in International Business series)
Hardcover
ISBN 10: 1852785349 ISBN 13: 9781852785345
Publisher: Edward Elgar Publishing Ltd, 1992

Synopsis

This timely book focuses on the challenges and problems facing multinational enterprises in Europe in the 1990s. It is largely empirical and policy-orientated with conclusions which are relevant to European business, national governments and the European Community.

Europe and the Multinationals focuses on a number of key industries including food processing, computers, machine tools, automobiles, consumer electronics and financial services. An underlying theme is the 'Japanese factor' with new material on the challenge from Korea and Taiwan. It also presents fresh perspectives on market entry and expansion modes and organisation and human resource management.

The hard-hitting conclusions highlight the serious dangers of protectionism and the potential from new developments in multinational subsidiary organization and strategy.

"synopsis" may belong to another edition of this title.

About the Author

Edited by the late Stephen Young, formerly Emeritus Professor of International Business and Co-Director, CIER, Department of Management, University of Glasgow, UK and James Hamill, Senior Lecturer, Strathclyde International Business Unit, University of Strathclyde, UK

"About this title" may belong to another edition of this title.

Publisher
Edward Elgar Publishing Ltd
Publication date
1992
Language
English
ISBN 10 
1852785349
ISBN 13 
9781852785345
Binding
Hardcover
Number of pages
336
Editor
Young Stephen, Hamill James