Marketing is often regarded as an activity separate from other management functions. This book aims to improve managerial effectiveness by encouraging readers to take a marketing-oriented view in their approach to all aspects of business. It is hoped that such an approach will not only improve productivity but also broaden managers' views of business strategies.
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Paperback. Condition: Very Good. Think Marketing: Guidelines for More Effective Management Action This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9781852520144
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Softcover. Condition: Very Good. 2nd Edition. 236pp, black and white illustrations. Glossy printed paper-covered boards. Reader's crack in spine. Pages starting to tan. Internally neat, clean and tight. How to compete successfully in a world where competition is becoming increasingly international. Seller Inventory # 005888
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