Think Marketing: Guidelines for More Effective Management Action - Softcover

Mesdag, Martin Van

 
9781852520144: Think Marketing: Guidelines for More Effective Management Action

Synopsis

Marketing is often regarded as an activity separate from other management functions. This book aims to improve managerial effectiveness by encouraging readers to take a marketing-oriented view in their approach to all aspects of business. It is hoped that such an approach will not only improve productivity but also broaden managers' views of business strategies.

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Other Popular Editions of the Same Title

9781852510954: Think Marketing: Guidelines for More Effective Management Action

Featured Edition

ISBN 10:  1852510951 ISBN 13:  9781852510954
Publisher: Mercury Business Books, 1988
Hardcover