Synopsis
Marketing is often regarded as an activity separate from other management functions. This book aims to improve managerial effectiveness by encouraging readers to take a marketing-oriented view in their approach to all aspects of business. It is hoped that such an approach will not only improve productivity but also broaden managers' views of business strategies.
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Think Marketing: Guidelines for More Effective Management Action
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Think Marketing
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Management Books 2000 Ltd., 2000
ISBN 10: 1852520140
ISBN 13: 9781852520144
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Think Marketing : Strategies for More Effective Management Action
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Management Books 2000, Cirencester, UK, 1991
ISBN 10: 1852520140
ISBN 13: 9781852520144
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Softcover. Condition: Very Good. 2nd Edition. 236pp, black and white illustrations. Glossy printed paper-covered boards. Reader's crack in spine. Pages starting to tan. Internally neat, clean and tight. How to compete successfully in a world where competition is becoming increasingly international. Seller Inventory # 005888
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Think Marketing: Guidelines for More Effective Management Action
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Think Marketing
Published by
Management Books 2000 Ltd., 2000
ISBN 10: 1852520140
ISBN 13: 9781852520144
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Think Marketing
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Management Books 2000 Ltd., 2000
ISBN 10: 1852520140
ISBN 13: 9781852520144
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Think Marketing: Strategies for Effective Management Action
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Condition: New. This is a Brand-new US Edition. This Item may be shipped from US or any other country as we have multiple locations worldwide. Seller Inventory # ABBB-123101