Common-Sense Business Strategy: How to Improve Your Profits and Cash Flow Dramatically - Hardcover

Pearson, Barrie

 
9781852510503: Common-Sense Business Strategy: How to Improve Your Profits and Cash Flow Dramatically

Synopsis

Millions of managers and business owners have read books or attended seminars on strategy. Relatively few people actually do manage their business strategically. Planning techniques have become so complicated that they are the dealt with by planning experts, who produce elaborate business plans which are often filed and forgotten. This book aims to encourage to managers develop their own planning sense and techniques.

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