Handbook of Developments in Consumer Behaviour (Research Handbooks in Business and Management series) - Hardcover

 
9781849802444: Handbook of Developments in Consumer Behaviour (Research Handbooks in Business and Management series)
Hardcover
ISBN 10: 1849802440 ISBN 13: 9781849802444
Publisher: Edward Elgar Publishing Ltd, 2012

Synopsis

This Handbook examines the area of consumer behavior from the perspective of current developments and developing areas for the discipline, to new opportunities that comprehend the nature of consumer choice and its relationship to marketing.



Consumer research incorporates perspectives from a spectrum of long-established sciences: psychology, economics and sociology. This Handbook strives to include this multitude of sources of thought, adding geography, neuroscience, ethics and behavioral ecology to this list. Encompassing scholars with a passion for researching consumers, this Handbook highlights important developments in consumer behavior research, including consumer culture, impulsivity and compulsiveness, ethics and behavioral ecology. It examines evolutionary and neuroscience perspectives as well as consumer choice.



Undergraduate and postgraduate students and researchers in marketing with interests in consumer behavior will find this enriching resource invaluable.



Contributors: P.J. Albanese, R. Belk, C.S. Craig, S.P. Douglas, G.R. Foxall, R.E. Goldsmith, L. Green, C.S. Gulas, D.A. Hantula, M. Hubert, U. Javed, P. Kenning, M. Linzmajer, L.L. Oliveira, K. Peattie, D. Ross, H. Timmermans, R.H. Tsiotsou, M.G. Weinberger, M.F. Weinberger, V.K. Wells, J. Wirtz, M. Yani-de-Soriano, S.Y. Yousafzai, J.L. Zaichkowsky

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About the Author

Edited by Victoria K. Wells, Professor of Sustainable Management, School for Business and Society, University of York and Gordon Foxall, Distinguished Research Professor, Cardiff Business School, Cardiff University, UK

"About this title" may belong to another edition of this title.

Publisher
Edward Elgar Publishing Ltd
Publication date
2012
Language
English
ISBN 10 
1849802440
ISBN 13 
9781849802444
Binding
Hardcover
Number of pages
624
Editor
Wells Victoria K., Foxall Gordon

Other Popular Editions of the Same Title

9781781953327: Handbook of Developments in Consumer Behaviour (Research Handbooks in Business and Management series)

Featured Edition

ISBN 10:  1781953325 ISBN 13:  9781781953327
Publisher: Edward Elgar Publishing Ltd, 2013
Softcover