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Handbook of Islamic Marketing (Research Handbooks in Business and Management series) - Hardcover

 
9781849800136: Handbook of Islamic Marketing (Research Handbooks in Business and Management series)
Hardcover
ISBN 10: 1849800138 ISBN 13: 9781849800136
Publisher: Edward Elgar Publishing Ltd, 2011

Synopsis

The Handbook of Islamic Marketing provides state-of-the-art scholarship on the intersection of Islam, consumption and marketing and lays out an agenda for future research.

The topics covered by eminent contributors from around the world range from fashion and food consumption practices of Muslims to retailing, digital marketing, advertising, corporate social responsibility, and nation branding in the context of Muslim marketplaces. The essays offer new insights into the relationship between morality, consumption and marketing practices and discuss the implications of politics and globalization for Islamic markets.

This comprehensive Handbook provides an essential introduction to the newly emerging field of Islamic marketing. It is invaluable for researchers and students in international marketing who are interested in the intersection of Islam and marketing as well as those from anthropology and sociology studying Muslim consumers and businesses. The book also supplies vital knowledge for Muslim and non-Muslim business leaders generating commerce in Islamic communities.

Contributors include: B. Agirdir, R. Al-Abdulrazak, A.J. Ali, S.F.S. Alwi, Y. Aslanbay, A. Balasescu, R. Belk, J.D. Chandler, D. Chong, M.H. Cone, M. El-Fatatry, M.F. ElSahn, A.M. Everett, M.F. Farah, G. Ger, G. Ghariani, K. Gillespie, F. Haq, S. Hassan, H. Hino, E.C. Hirschman, S.L.T. Khan, M. Kurdy, C.H. Lee, V. Lehdonvirta, T.C. Melewar, N. Muhamad, R. Muhamad, S. Prokopec, G. Rice, O.H. Sanaktekin, O. Sandikci, F. Smaoui, R. Sobh, P. Temporal, S. Tepe, C. Thibos, M. Touzani, H.Y. Wong, O.M. Yacout, K.B. Yap, R.N.R. Yusof

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About the Author

Edited by Özlem Sandıkcı, Professor of Marketing, Adam Smith Business School, University of Glasgow, UK and Gillian Rice, Professor Emerita, Thunderbird School of Global Management, USA

"About this title" may belong to another edition of this title.

Publisher
Edward Elgar Publishing Ltd
Publication date
2011
Language
English
ISBN 10 
1849800138
ISBN 13 
9781849800136
Binding
Hardcover
Number of pages
544
Editor
Sandıkcı Özlem, Rice Gillian