Drupal Search Engine Optimization - Softcover

Shreves, Ric

Softcover

ISBN 10: 1849518785 ISBN 13: 9781849518789

Publisher: Packt Pub Ltd, 2012

Synopsis

Drive people to your site with this supercharged guide to Drupal SEO

• Learn how to create a search engine-optimized Drupal website.
• Packed full of tips to help you develop an appropriate SEO strategy.
• Discover the right configurations and extensions for SEO purposes.

In Detail

Drupal is a free and open-source content management system and content management framework written in PHP and distributed under the GNU General Public License. It is used as a back-end system for at least 1.5% of all websites worldwide ranging from personal blogs to corporate, political, and government sites. SEO, or Search Engine Optimization, is the process and techniques by which you optmize the content and style of your site in order to induce more people to view it.

Drupal SEO will help you develop and execute an effective search engine optimization strategy for your site. From planning to implementation, the book covers best practices in contemporary SEO.

In Drupal SEO you will learn how to develop a dynamic and productive SEO campaign. Covering both the basics of campaign development as well as the daily work it takes to maintain your SEO competitiveness, this book will show you how to produce a distinct and appropriate strategy for your site. In particular you will learn key phrase selection and competitor analysis and the correct groundwork for your dynamic SEO campaign.

Drupal SEO will then show you, by finding the right combination of extensions, how to supercharge your site. You will also be given a guided tour of key SEO services, like Google and Bing Webmaster, in order to implement a progressive and effective link building campaign. You will then learn key expert tips and tricks to enable you to build SEO-effective content which will take your site from invisible to unmissable with little effort.

What you will learn from this book

• Gain an understanding of how the search engines function.
• Develop an SEO strategy for your site.
• Select the most effective key phrases.
• Configure your Drupal site to be search engine friendly.
• The top extensions to enhance your Drupal sites search engine optimization.
• Execute a link building campaign.
• Develop content that advances your search marketing goals.
• What the most important factors to track with Google Analytics are.

Approach

The book will take a hands-on approach to the process involved in configuring a site for SEO. As SEO is an on-going process – it doesn't stop once the site is built – the book will provide reusable tips and techniques in order to understand what they have to do after the site is live.

Who this book is written for

This book targets site builders, webmasters and site owners. Advanced technical skills are not required, though the user should be familiar with administering a Drupal website.

About this title

About the Author

Ric Shreves

Ric Shreves is a web applications consultant and tech author. He's been building websites since the mid-90s and writing about tech for almost as long. Ric specializes in open source content management systems and has written texts on each of the big three: WordPress, Joomla! and Drupal.

Ric is the founding partner of water&stone, a digital agency that focuses on new media and online marketing. He works with clients on digital marketing strategy and supervises the SEO implementation team. Ric lives in Bali and divides his time between the island and Singapore.

Edition details

• Publisher: Packt Pub Ltd
• Publication date: 2012
• ISBN 10: 1849518785
• ISBN 13: 9781849518789
• Binding: Paperback
• Language: English
• Number of pages: 101