Reputation Management: Building and protecting your company's profile in a digital world - Hardcover

Hardcover

ISBN 10: 1849300429 ISBN 13: 9781849300421

Publisher: Bloomsbury Information, 2011

Synopsis

Managing and understanding the value of an organisation s reputation is essential in the digital age, where the slightest negative incident can go viral and quickly become a major PR containment exercise. Reputation management is an integrated part of any organisation s risk management plan, so this intangible yet vital asset has to be assessed, managed and protected. Reputation Management provides advice on how to define and value your organization s reputation and techniques for maintaining and protecting it from risks that may arise on a daily basis. This book also covers where the responsibility for reputation management lies, risk identification, governance aspects, containment and mitigation of a negative event. Aimed at the business strategist, auditor and senior management, Reputation Management covers: · Defining and categorizing reputation · Qualifying and quantifying reputation · Managing and monitoring external perceptions · 'Bad news' management · Tools and techniques for managing and monitoring reputation · Reputation and shareholder value · Reputation and business strategy

About this title

About the Author

Editor Andrew Hiles is founding director of Kingswell International, consultants and trainers in crisis, reputation, risk, continuity and service management. He has conducted projects in some 60 countries. He was founder and, for some years, chairman of the first international user group for business continuity professionals and founding director of the Business Continuity Institute and the World Food Safety Organisation. Other contributors include: Georgia Aarons, Paul Argenti, Michael Brown, Magnus Carter, William Cox, John Dalton, Daniel Diermeier, Mark Eisenegger, Peter Firestein, Leslie Gaines-Ross, Jeni Giambona, Mark Hill, Joachim Klewes, Daniel Kuenstle, Elliot S. Schreiber, Jonathan Silberstein-Loeb, Shireen Smith, Andrew Tucker, Paul Turner, Jon White, Philip Whittingham, Robert Wreschniok, and Rupert Younger.

Edition details

• Publisher: Bloomsbury Information
• Publication date: 2011
• ISBN 10: 1849300429
• ISBN 13: 9781849300421
• Binding: Hardcover
• Language: English
• Edition number: 1
• Number of pages: 256
• Editor: Hiles Andrew