Eminent Corporations: B Format: The Rise and Fall of the Great British Brands - Softcover

Simms, Andrew; Boyle, David

Softcover

ISBN 10: 1849010498 ISBN 13: 9781849010498

Publisher: Constable, 2010

Synopsis

How much do you know about the big-name brands we live by? Virgin, BP, Land Rover, Barclays, Cadbury's, BBC and M&S. In our times the PLCs have been seen as giants, the backbone of commerce and society. Yet seen through a historical perspective they are vulnerable creatures, flowering only briefly. In fact, on the Fortune 500 - a roll-call of power if ever there was one - there's just one company, General Electric, which was on the list half a century ago. The rest have gone: broken, bankrupt, merged, raided for their parts. More like mayflies than megacorps. And getting more fragile all the time. The great corporations that now dominate our lives are treated by the law courts as if they were people.They have the same rights, but unlike us they have no emotions, morals or life histories.The only corporate biographies you find are celebratory, promotional portraits with the warts left out. So, we don't really know where most great brands came from or where they are going. This book spills the beans by telling the real life stories of some of the biggest corporate names, and finds them as dramatic, flawed and revealing as any human biography.

About this title

Review:

I wish this book had been available when we made the very bad mistake of becoming a public company, it is the antithesis of becoming a human company. It confirms my belief that closing down The Harvard Business School would be doing a service to mankind.... --Gordon Roddick, Head of Body Shop and winner of the Observer Ethical Awards Lifetime Achievement Award

If you want to understand why we're paying the price for decades of economic folly, read this book. The chapter on BP alone is worth it. If you want to ensure that we don t repeat the mistakes of the past, read this book. In these extraordinary tales, Andrew Simms and David Boyle point the way forward, revealing how enterprise can become more socially and environmentally useful. --Caroline Lucas MP, leader of the Green Party

This book is the essential guide to what went wrong with British business. From BP to Cadbury and Virgin - oil and chocolate to almost anything - these tragi-comic tales reveal how our own fates have become linked to the rise and fall of massive corporations. --Larry Elliott, Economics Editor, The Guardian

Book Description:

The real story of the companies that run our everyday lives by the author of Tescopoly.

About this edition

• Publisher: Constable
• Publication date: 2010
• ISBN 10: 1849010498
• ISBN 13: 9781849010498
• Binding: Paperback
• Number of pages: 384