Synopsis
When societies worry about media effects, why do they focus so much on young people? Is advertising to blame for binge drinking? Do films and video games inspire school shootings? Tackling these kinds of questions, Youth and Media explains why young people are at the centre of how we understand the media.
Exploring key issues in politics, technology, celebrity, advertising, gender and globalization, Andy Ruddock offers a fascinating introduction to how media define the identities and social imaginations of young people. The result is a systematic guide to how the notion of media influence ′works′ when daily life compels young people to act out their relationships through media content and technologies.
Complete with helpful chapter guides, summaries and lively case studies drawn from a truly global context, Youth and Media is an engaging and accessible introduction to how the media shape our lives. This book is ideal for students of media studies, communication studies and sociology.
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About the Author
Andy Ruddock lectures in Communications and Media Studies at Monash University. He has authored four books on researching media influence. Andy is known for his work on Cultivation Theory. He has published over 50 book chapters and journal articles, applying this theory to media violence, gaming, reality TV, political celebrity pornography, drug and alcohol abuse, sport and media education. Andy is currently writing Cultivation Theory and Digital Media Challenges. This new book details the history of cultivation theory and explains its relevance to contemporary “isms”; activism, sexism, Trumpism, and extremism.
From the Back Cover
A fascinating student introduction to the popular subject of how the media influence young people. Covering all the key topics and full of international case studies, it will be adopted on courses on youth media and youth culture across media studies, cultural studies and sociology.
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Youth and Media
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Youth and Media
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ISBN 10: 1848600925
ISBN 13: 9781848600928
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Youth and Media
Published by
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ISBN 13: 9781848600928
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Youth and Media
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ISBN 10: 1848600925
ISBN 13: 9781848600928
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Youth and Media
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Youth and Media
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Soft cover. Condition: Very Good. 1st Edition. The relationship between youth and media is one of the most frequented area in media and cultural studies, but rarely has it been so judiciously, thoroughly, and productively examined as it is in Andy Ruddock's excellent and most useful book. Seller Inventory # 001203
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