Contemporary Microenterprise: Concepts and Cases - Hardcover

Hardcover

ISBN 10: 1848449526 ISBN 13: 9781848449527

Publisher: Edward Elgar Publishing Ltd, 2010

Synopsis

While there have been numerous books and articles written on the popular topic of ‘microfinance’, few books have been written on the business model behind it: the ‘microenterprise’. Due to its diversity of thought and high quality of chapter contributions, this book is poised to be the book on ‘microenterprises’. Contemporary Microenterprise is a collage of the latest research and viewpoints on the subject by recognized academics and experts from around the globe. Through the confluence of diverse and profound voices from around the world, very small (micro) businesses have proven to be the most prevalent and fastest-growing business form, and a suitable model for enterprise survival and success in a challenging global economy. Joseph Mark Munoz has brought together an international cast of contributors, and draws insights from concepts and cases from locations such as Vietnam, the United States, Latin America and Africa. The chapters include conceptual frameworks and research that yield valuable lessons and practical business solutions.The broad scope of this compendium, coupled with its careful attention to detail, will be of critical value to business students and their professors, industry executives, government officials, policymakers, consultants and entrepreneurs.

About this title

About the Author

Edited by Joseph Mark S. Munoz, Professor of Management, Millikin University, US

Edition details

• Publisher: Edward Elgar Publishing Ltd
• Publication date: 2010
• Language: English
• ISBN 10: 1848449526
• ISBN 13: 9781848449527
• Binding: Hardcover
• Number of pages: 336
• Editor: Munoz Joseph Mark S.