Items related to Innovative Methodologies in Enterprise Research
Synopsis
The contributors to this book explore the role and importance of qualitative, interpretist research in the dynamic field of enterprise. They establish the link between the innovative nature of small enterprise and the need to utilise research methodologies, which are themselves innovative.
The book highlights the fact that enterprise research has the advantage of sufficient youth as a research discipline to permit a wide scope for new and innovative research studies. Probing this unexplored terrain therefore requires exploratory research methods supported by inductive research techniques. These methods and techniques are examined in detail: topics covered are diverse, ranging from a review of quantitative research methodologies and the integration of methodological philosophies and approaches; to the application of two novel analytical techniques. Convergent interviewing, action research, case research and marketing research for isolated SMEs are all also explored in depth.
This book will provide academics, researchers and students with a cohesive body of material on the use of interpretist research techniques in all areas of enterprise research.
"synopsis" may belong to another edition of this title.
About the Author
Edited by Damian Hine, University of Queensland, Australia and David Carson, Professor of Marketing, School of Marketing, Entrepreneurship and Strategy, University of Ulster, UK
"About this title" may belong to another edition of this title.
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Innovative Methodologies in Enterprise Research
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Elgar Publishing, Incorporated, Edward, 2008
ISBN 10: 1848443137
ISBN 13: 9781848443136
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Innovative Methodologies in Enterprise Research
Published by
Elgar Publishing, Incorporated, Edward, 2008
ISBN 10: 1848443137
ISBN 13: 9781848443136
Used
Softcover
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Innovative methodologies in enterprise research
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ISBN 10: 1848443137
ISBN 13: 9781848443136
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Innovative Methodologies in Enterprise Research
Published by
Edward Elgar Publishing, 2008
ISBN 10: 1848443137
ISBN 13: 9781848443136
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Innovative Methodologies in Enterprise Research
Published by
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ISBN 10: 1848443137
ISBN 13: 9781848443136
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Innovative Methodologies in Enterprise Research
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ISBN 10: 1848443137
ISBN 13: 9781848443136
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Innovative Methodologies in Enterprise Research
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ISBN 10: 1848443137
ISBN 13: 9781848443136
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Paperback. Condition: New. The contributors to this book explore the role and importance of qualitative, interpretist research in the dynamic field of enterprise. They establish the link between the innovative nature of small enterprise and the need to utilise research methodologies, which are themselves innovative. The book highlights the fact that enterprise research has the advantage of sufficient youth as a research discipline to permit a wide scope for new and innovative research studies. Probing this unexplored terrain therefore requires exploratory research methods supported by inductive research techniques. These methods and techniques are examined in detail: topics covered are diverse, ranging from a review of quantitative research methodologies and the integration of methodological philosophies and approaches; to the application of two novel analytical techniques. Convergent interviewing, action research, case research and marketing research for isolated SMEs are all also explored in depth. This book will provide academics, researchers and students with a cohesive body of material on the use of interpretist research techniques in all areas of enterprise research. Seller Inventory # LU-9781848443136
Quantity: 1 available
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Innovative Methodologies In Enterprise
Published by
Edward Elgar Publishing Ltd, 2008
ISBN 10: 1848443137
ISBN 13: 9781848443136
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