Items related to Strategy Making in a Crisis: From Analysis to Imagination
Synopsis
Which strategy making approach works best in a crisis? In current literature, the recommendations oscillate between prediction, control, and practice, but this unique book focuses specifically on strategy making in a crisis.
In a crisis, the business landscape is neither stable nor predictable, resources are scarce rather than abundant, customers disappear and shareholders revolt, all of which can make prediction and control very difficult. Drawing on evidence from philosophy, and on a multi-year case study of a major multinational, Michael Gibbert points to three different kinds of imaginations and proposes a three-step model for imaginative strategy making.
Introducing new topics on this subject, Strategy Making in a Crisis will strongly appeal to top-level managers, including corporate development departments, and business-unit level strategy. Postgraduate students will also receive ideas for their own theses, not only from the content, but also from the approach - which is deductive and integrates management theories using social science literature - and methodology.
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About the Author
Michael Gibbert, Professor of Marketing, University of Lugano, Italy
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Strategy Making in a Crisis: From Analysis to Imagination
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Edward Elgar Publishing, 2010
ISBN 10: 1848442408
ISBN 13: 9781848442405
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Strategy Making in a Crisis: From Analysis to Imagination
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Edward Elgar Publishing Ltd, 2010
ISBN 10: 1848442408
ISBN 13: 9781848442405
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Strategy Making in a Crisis: From Analysis to Imagination (eng)
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Strategy Making in a Crisis
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Strategy Making in a Crisis: From Analysis to Imagination
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Strategy Making in a Crisis From Analysis to Imagination
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Strategy Making in a Crisis: From Analysis to Imagination
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Strategy Making in a Crisis
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Hardback. Condition: New. Which strategy making approach works best in a crisis? In current literature, the recommendations oscillate between prediction, control, and practice, but this unique book focuses specifically on strategy making in a crisis. In a crisis, the business landscape is neither stable nor predictable, resources are scarce rather than abundant, customers disappear and shareholders revolt, all of which can make prediction and control very difficult. Drawing on evidence from philosophy, and on a multi-year case study of a major multinational, Michael Gibbert points to three different kinds of imaginations and proposes a three-step model for imaginative strategy making. Introducing new topics on this subject, Strategy Making in a Crisis will strongly appeal to top-level managers, including corporate development departments, and business-unit level strategy. Postgraduate students will also receive ideas for their own theses, not only from the content, but also from the approach - which is deductive and integrates management theories using social science literature - and methodology. Seller Inventory # LU-9781848442405
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Strategy Making in a Crisis (Hardcover)
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ISBN 10: 1848442408
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Hardcover. Condition: new. Hardcover. Which strategy making approach works best in a crisis? In current literature, the recommendations oscillate between prediction, control, and practice, but this unique book focuses specifically on strategy making in a crisis. In a crisis, the business landscape is neither stable nor predictable, resources are scarce rather than abundant, customers disappear and shareholders revolt, all of which can make prediction and control very difficult. Drawing on evidence from philosophy, and on a multi-year case study of a major multinational, Michael Gibbert points to three different kinds of imaginations and proposes a three-step model for imaginative strategy making. Introducing new topics on this subject, Strategy Making in a Crisis will strongly appeal to top-level managers, including corporate development departments, and business-unit level strategy. Postgraduate students will also receive ideas for their own theses, not only from the content, but also from the approach - which is deductive and integrates management theories using social science literature - and methodology. Which strategy making approach works best in a crisis? In current literature, the recommendations oscillate between prediction, control, and practice, but this unique book focuses specifically on strategy making in a crisis. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9781848442405
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Strategy Making in a Crisis: From Analysis to Imagination
Published by
Edward Elgar Publishing Ltd, 2010
ISBN 10: 1848442408
ISBN 13: 9781848442405
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Condition: New. 2010. Hardcover. . . . . . Books ship from the US and Ireland. Seller Inventory # V9781848442405