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Synopsis
This Essential Guide covers the key elements of business strategy including: • The need for, and purpose of, strategic and business analysis • Environmental issues affecting strategic position • Competitive forces affecting strategic position • Marketing and the value of goods and services • Internal resources, capabilities and competences • Mission, stakeholders, ethics, culture and integrated reporting • The influence of corporate strategy on an organisation • Alternative approaches to achieving competitive advantage • Alternative directions and methods of development • Strategic action • Business process change • e-Business • Project management • Finance and business strategy • People
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Essential Strategy
Published by
Emile Woolf International, 2017
ISBN 10: 184843720X
ISBN 13: 9781848437203
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Paperback
Seller: Revaluation Books, Exeter, United Kingdom
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Paperback. Condition: Brand New. 536 pages. 11.69x8.27x1.34 inches. In Stock. Seller Inventory # zk184843720X
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