Gaining Momentum: Managing The Diffusion Of Innovations: 15 (Series on Technology Management) - Softcover

 
9781848163546: Gaining Momentum: Managing The Diffusion Of Innovations: 15 (Series on Technology Management)
Softcover
ISBN 10: 1848163541 ISBN 13: 9781848163546
Publisher: Icp, 2010

Synopsis

Diffusion, or the widespread adoption of innovations, is a critical yet under-researched topic. There is a wide gap between development and successful adoption of an innovation. Therefore, a better understanding of why and how an innovation is adopted can help develop realistic management and business plans. Most books on this topic use a single-discipline approach to explain the diffusion of innovations. This book adopts a multi-disciplinary and managerial process approach to understanding and promoting the adoption of innovations, based on the latest research and practice. It will be of interest to graduates and researchers in marketing, product development and innovation courses.

"synopsis" may belong to another edition of this title.

From the Back Cover

Diffusion, or the widespread adoption of innovations, is a critical yet under-researched topic. There is a wide gap between development and successful adoption of an innovation. Therefore, a better understanding of why and how an innovation is adopted can help develop realistic management and business plans. Most books on this topic use a single-discipline approach to explain the diffusion of innovations. This book adopts a multi-disciplinary and managerial process approach to understanding and promoting the adoption of innovations, based on the latest research and practice. It will be of interest to graduates and researchers in marketing, product development and innovation courses.

"About this title" may belong to another edition of this title.

Publisher
Icp
Publication date
2010
Language
English
ISBN 10 
1848163541
ISBN 13 
9781848163546
Binding
Paperback
Number of pages
446
Editor
Tidd Joe