Have you ever wondered how you would react to a disaster? Do you think you would be paralysed with fear, like the diplomat who froze, drink still in hand, as terrorists invaded the Dominican Republic's embassy in Colombia in 1980? Or might you find yourself pretending it hadn't happened, like the 9/11 survivor whose first instinct on feeling the shockwaves of the plane crashing into her building was to stay put? Or then again might you suddenly find hidden strengths in yourself, like Joe Stiley, who not only escaped from a dreadful plane wreck, but also managed to survive thirty minutes in the freezing Potomac river waiting for rescue vehicles to arrive?
In The Unthinkable, award-winning journalist Amanda Ripley talks to risk analysts, psychologists and survivors of some of the most harrowing catastrophes in history in order to piece together how people react in a crisis and why they behave the way they do. She demonstrates that responses ranging from paralysed shock through to frenzied action can be clearly categorised and explained, as can the stages through which most people go when suddenly faced with a disaster - initial denial, cautious deliberation, final decision. She compellingly shows how the rational and irrational parts of our brains interact when put under pressure, and she also reveals the physical effects of sudden stress. And finally she demonstrates that while our reactions are often instinctive and inbuilt, we can also be taught how to master or control them.
We all have a 'disaster personality' that reveals itself at moments of crisis. In The Unthinkable you can become acquainted with yours. Who knows? One day, understanding how it works may save your life.
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Spiced with surprising factoids, this book might save your life one day.
-- Bloomberg, 7 July 2008
How will you react when disaster strikes?
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