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Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry - Softcover
Synopsis
LEGO is one of the world's best-loved and most familiar brands, adored by generations of children. What is less well known, though, is how close this iconic company came to total collapse in 2003 before staging an astonishing recovery.
Brick by Brick is the compelling story of a Danish family-owned company that enjoyed decades of success before its inability to keep in step with a rapidly changing market brought it crashing to earth. It's also the story of an extraordinary turn-around. As disaster stared them in the face, the management of LEGO embarked on an audacious and innovative plan to turn their fortunes around, and then painstakingly implemented it. Today, the company is riding high once again, and enjoying results that are the envy of their competitors.
Granted unprecedented access to every part of the LEGO Group, the authors of Brick by Brick not only chart each twist in the company's story but explain precisely what went wrong and how it was fixed. Their clear-sighted analysis will prove invaluable to all those who want to understand how companies can not only ride the storm of change, but benefit from it.
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About the Authors
BILL BREEN is the co-author of The Responsibility Revolution: How the Next Generation of Businesses Will Win (Jossey-Bass, 2010) and of The Future of Management (Harvard Business School Press, 2007).
DAVID ROBERTSON joined the faculty of the Wharton School in 2011. He teaches Innovation and Product Development in Wharton’s undergraduate, MBA and executive education programmes. From 2002 until 2010, Robertson was the LEGO Professor of Innovation and Technology Management at Switzerland’s Institute for Management Development (IMD).
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Brick By Brick: How Lego Rewrote The Rules Of Innovation & Conquered The Global Toy Industry
Published by
Random House New York 2013, 2013
ISBN 10: 1847941168
ISBN 13: 9781847941169
Used
Softcover
Seller: THE CROSS Art + Books, Sydney, NSW, Australia
Seller rating 2 out of 5 stars
23.0 x 15.0cms 206pp colour illusst very good paperback & cover This book traces the rise and fall and rise again of the Danish family-owned company. Seller Inventory # 20373528
Quantity: 1 available
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Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry
Seller: Buchmarie, Darmstadt, Germany
Seller rating 5 out of 5 stars
Condition: Very Good. Seller Inventory # 3277505_c81_2x
Quantity: 1 available