If you decide to make the jump and set up your own business, chances are you'll be offered tons of well-meaning advice- 'That product will sell itself.' Profit is all that matters.' If you want to be a success you'll need to undercut the competition.' Some of it will be helpful, some of it will be rubbish, a lot of it will be contradictory. How do you steer a path through this sea of information? The answer is to turn to an expert, and Dragon's Den denizen Deborah Meaden is the perfect guide. With years of experience building up her own companies and investing in others', Deborah has the ideal combination of knowledge, intuition, and common sense to see through the myths that circulate in the business community and get right down to the nitty-gritty of what you really need to know if you want to build a legendary success.
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Successful UK businesswoman and entrepreneur Deborah Meaden is best known as one of the dragons from BBC 2's hit show Dragons' Den. She's had an extremely successful career in business, starting out at the age of 19 with her own glass and ceramics import company, moving on to run one of the first UK franchises for Stefanel, an Italian footwear and clothing firm, and eventually joining the family company, Weststar Holidays. She staged a management buyout in 2000, and in 2007 sold the business in a deal worth o83 million, giving her the freedom and capital in invest in new opportunities. Her Dragons' Den investments range from MixAlbum, an automated music mixing system, and Magic Whiteboard, a product that combines the best of a flipchart and a whiteboard, to yoodoodoll, a doll that you can make resemble anyone you like (or dislike).
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