How Pleasure Works: The New Science of Why We Like What We Like - Hardcover

Bloom, Paul

Hardcover

ISBN 10: 1847921434 ISBN 13: 9781847921437

Publisher: Bodley Head, 2010

Synopsis

In How Pleasure Works, the internationally acclaimed psychologist Paul Bloom explores one of the most fascinating and fundamental engines of human behaviour.

We are natural-born essentialists - when it comes to pleasure, nothing is ever merely skin-deep. We are attracted, whether we know it or not, to the hidden aspects of things and people. Some teenagers enjoy cutting themselves with razors; some men pay good money to be spanked by prostitutes. The average Briton spends over a day a week watching television. The thought of sex with a virgin is intensely arousing to many men. Artwork can sell for millions of pounds. Food and alcohol are so compelling that they can come to dominate one's life. Young children enjoy playing with imaginary friends and can be comforted by security blankets. People slow their cars to look at gory accidents and go to sentimental movies that make them cry.

In this revealing and witty account, Paul Bloom examines the science behind these curious desires, attractions and tastes, covering everything from the animal instincts of sex and food to the uniquely human taste for art, music and stories. Drawing on insights from child development, philosophy, neuroscience and behavioural economics, How Pleasure Works shows how certain universal habits of the human mind explain what we like and why we like it.

About this title

Review:

"Reading his book is like stargazing with your favorite cool professor while high"-- Newsweek

Book Description:

The internationally acclaimed psychologist Paul Bloom explores one of the most fascinating and fundamental engines of human behaviour - the new science of why we like what we like

About this edition

• Publisher: Bodley Head
• Publication date: 2010
• ISBN 10: 1847921434
• ISBN 13: 9781847921437
• Binding: Hardcover
• Number of pages: 304