Now in its fourth edition, this classic textbook has grown up alongside the newspaper industry. Today, as ever, it provides students of newspaper journalism with a toolkit for gathering news and filling ever-increasing space with first-rate copy for print and online.
Detailed and down-to-earth, this book delivers:
• Guidance on news gathering, from government and business to sport and religion
• Guidance on news writing, drawing on over 300 examples that have appeared in print, discussing why they work or how they could have been better
• Guidance on feature writing, including profiles, comment, leading articles, obituaries and reviews
• Specific chapters on ethical reporting and the possibilities and pitfalls of investigative journalism
• A review of the new financial realities that the internet is imposing on the media.
Informed by over half a century′s professional experience and fully revised to give a nuanced account of the skills required in an online environment, this book is an essential companion for your journalism degree and beyond.
"synopsis" may belong to another edition of this title.
David Spark is a veteran tech journalist and founder of Spark Media Solutions, a brand journalism firm that helps its clients be seen as leading voices in their field through brand-quality media production.
Fully revised and updated fourth edition of this classic journalism textbook. Practical, accessible and full of cutting edge examples.
"About this title" may belong to another edition of this title.
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