Writing Health Communication: An Evidence-based Guide - Softcover

Softcover

ISBN 10: 1847871860 ISBN 13: 9781847871862

Publisher: SAGE Publications Ltd, 2011

Synopsis

Leaflets, information sheets and written materials designed to influence people′s health-related behaviours often fail to achieve their aims. To improve such written materials we need to understand:

(i) how people read and process information,

(ii) how to design persuasive messages, (iii) how to make written text easy to use and (iv) how to change behaviour.

Writing for Health Communication: An Evidence-Based Guide for Professionals is a practical guide to producing effective written materials. The book presents easy-to-understand, evidence-based guidance on providing information, presenting persuasive messages and promoting behaviour change. Topics include:

- Message framing,

- Use of fear appeals,

- Tailoring messages,

- Using graphics,

- Behaviour change

Each chapter is illustrated with examples - including both good and bad practice and covering a range of health topics. For students and professionals in healthcare, health psychology, health education and promotion, and public health, Writing for Health Communication: An Evidence-Based Guide for Professionals is an invaluable guide to best practice.

About this title

From the Back Cover

A practical book which takes readers through the process of designing written materials in health care. It will be valuable reading for students on health communication, health promotion and public health programmes, as well as health care professionals.

Edition details

• Publisher: SAGE Publications Ltd
• Publication date: 2011
• Language: English
• ISBN 10: 1847871860
• ISBN 13: 9781847871862
• Binding: Paperback
• Edition number: 1
• Number of pages: 200
• Editor: Abraham Charles, Kools Marieke