The History of Marketing Thought (SAGE Library in Marketing) - Hardcover

9781847870018: The History of Marketing Thought (SAGE Library in Marketing)

Hardcover

ISBN 10: 1847870015 ISBN 13: 9781847870018

Publisher: SAGE Publications Ltd, 2008

This new major work by Sage performs the vital task of collecting together those articles that have examined the history of marketing thought. It includes not only the seminal articles in the field but also those that have been forgotten, neglected and elided from the history of marketing as it has been represented to date.

Part I provides an overview of the development of marketing thought using a range of key publications that cover the history of marketing thought until present day.

Part II introduces historical figures that have played an important role in developing marketing thought.

Part III places the development of marketing thought in its historical context by connecting the changing industrial climate of the late nineteenth century, with the emerging conceptual foundations of marketing thought.

This major work, compiled by well-reputed researchers in the field, will ensure that material published in difficult to obtain sources is kept in circulation as well as providing academics and students with a resource that will endow them with an in-depth understanding of the development of their discipline.

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About the Author

I have previously taught at the Universities of Leicester, Essex and Strathclyde and my research interests are fairly eclectic. I continue to engage in research related to the history of marketing, with a specific focus on the influence of the Cold War on marketing and advertising theory. An on-going stream of research deals with racism and eugenics in marketing theory, thought and practice. Suffice to say, these are just a sample of what is presently occupying my attention.

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