How big a beast is the media? Can right wing tabloids influence social policy using their ability to fan fears and prejudices? Malcolm Dean, the Guardian's longstanding chief monitor of social policy, expertly indicts his own trade through a series of seven case studies. Drawing on four decades of top level Whitehall briefings, topped up by interviews with 150 senior participants in the policy-making process, the book is packed with new insights, and colourful stories, from events in Whitehall's corridors, culminating in a damning list detailing the seven deadly sins of the 'reptiles' (modern journalists).
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Malcolm Dean joined the Guardian newspaper in 1969 where he served as roving reporter, social affairs leader-writer and assistant editor. He became Special Adviser to the Health and Social Services Secretary in 1978/79. Returning to the paper in 1979 post election, he launched its Society section, a highly successful weekly supplement specialising in social policy, which he edited for most of its first 20 years as well as writing daily editorials. He retired in 2006 to take up a fellowship at Nuffield College, Oxford, where he is still an associate. He has served on numerous social policy working parties and was chair of a Joseph Rowntree Foundation commission on older people.
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