WordPress 3 Search Engine Optimization - Softcover

David, Michael

Softcover

ISBN 10: 1847199003 ISBN 13: 9781847199003

Publisher: Packt Publishing, 2011

Synopsis

Optimize your website for popularity with search engines

• Discover everything you need to get your WordPress site to the top of the search engines
• Learn everything from keyword research and link building to customer conversions in this complete guide
• Packed with real-word examples to help get your site get noticed by the likes of Google, Yahoo, and Bing
• This easy-to-read guide takes you step-by-step through the process of building a search engine-friendly WordPress site

In Detail

WordPress is a powerful platform for creating feature-rich and attractive websites and blogs; but with a little extra tweaking and effort your WordPress site can dominate the search engines and bring thousands of new customers to your blog or business.

WordPress3.0 Search Engine Optimization will show you the secrets that professional SEO companies use to take websites to the top of search results and proliferate their business. You'll be able to take your WordPress blog/site to the next level, as well as brush aside even the stiffest competition with this book in hand.

We'll begin with a typical WordPress installation and with a variety of simple techniques, turn it into a powerful website that search engines will reward with high rankings.

We'll go further: with advanced plug-ins we'll connect your WordPress site to popular social media sites and expand the reach of your site to bring more visitors. You'll learn about dozens of free online tools to accomplish everything from keyword research to monitoring your ranking progress.

WordPress is a great start for building search-friendly sites. However, with the tools in this book, you'll get your website/blog noticed by numerous new users/customers or your target audience.

A complete guide to dominating the search engines with your WordPress site

What you will learn from this book

• Understand the elements that search engines use to rank websites—and how to optimize you site for premium placement
• Empower your site with the functionality of social media sites to extend its reach and gain more visitors
• Discover the high-volume, high-value search phrases that customers use
• Learn to avoid dangerous black-hat optimization techniques
• Build high-quality, high-value links from other websites to raise your rankings in search engines
• Create optimized and engaging content that both search engines and readers will love
• Avoid common SEO mistakes that can get your site penalized by search engines
• Acquire web video for higher rankings and more visitors
• Learn to test your site and monitor your progress
• Harness the power of third-party plugins to turn your WordPress blog into a high-powered ranking machine

Approach

This is a practical, hands-on book based around sound SEO techniques specifically applied to WordPress. Each chapter starts with a brief overview of the important concepts then quickly moves into practical step-by-step actions you can take immediately. Throughout the book, you'll get clear instructions and detailed screenshots, so you can see exactly what to do each step of the way.

Who this book is written for

This book is written for anyone using WordPress, ranging from owners of business sites to website developers and blog owners. Any WordPress user who wants to sell products or services, or send out a message to the world will find that getting better rankings in the search engines will help them reach their goal faster.

Some prior knowledge of WordPress is expected but no prior knowledge of search engine optimization is needed for this book. Readers will get a deeper level of knowledge on how to make their website rank better and attract more visitors.

About this title

About the Author

Michael David

Michael David is a programmer, web designer, and search engine optimization consultant with a wide range of expertise in web and search technologies. He is a panel speaker at WebmasterWorld's PubCon educational conferences for web professionals, and a speaker at SCORE, a national non-profit organization that offers business mentoring services to small business entrepreneurs. He is the founder and President of TastyPlacement, a search placement and internet marketing firm based in Austin, Texas. TastyPlacement serves national and local businesses through search marketing, pay-per-click management, website development, content development, and social media strategy. TastyPlacement's clients span a wide range of niches and properties, from national e-Commerce outlets and national brands (MonsterRax, SpiBelt) through photo sharing sites (WreckedExotics.com, ExoticSpotter.com) to businesses in local markets from Hawaii to Maine.

Edition details

• Publisher: Packt Publishing
• Publication date: 2011
• Language: English
• ISBN 10: 1847199003
• ISBN 13: 9781847199003
• Binding: Paperback
• Number of pages: 344