Items related to Realising Dreams: Strategy for Deep Design
Synopsis
Almost everything around us was designed by somebody. Our houses were designed, our cars, our clothes and our possessions. Even flowers in the garden were bred to look the way they do. 'Deep design' aims at a product, process or service which is feasible, works and looks well, is wanted, survives in use, can be scrapped when its life ends and fits our social and political aspirations. Doing all this is a tall order; the past is littered with failures: Brunel's Great Eastern, doomed 1930s airships, mechanical television, early nuclear reactors, and major software projects without number in our own time. Yet without inventive and successful deep design our scientific and technical virtuosity is worthless and our dreams cannot be realised. For designers and all who care about the use and abuse of technology, this book shows how it has to be done.
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Realising Dreams: Strategy for Deep Design
Published by
Exposure Publishing, 2007
ISBN 10: 1846855756
ISBN 13: 9781846855757
Used
Soft cover
Signed
Seller: Our Kind Of Books, Liphook, United Kingdom
Seller rating 5 out of 5 stars
Soft cover. Condition: Very Good. No Jacket. This first edition is in very good condition. Signed by the author on the title page. A very good clean copy. Synopsis: Almost everything around us was designed by somebody. Our houses were designed, our cars, our clothes and our possessions. Even flowers in the garden were bred to look the way they do. 'Deep design' aims at a product, process or service which is feasible, works and looks well, is wanted, survives in use, can be scrapped when its life ends and fits our social and political aspirations. Doing all this is a tall order; the past is littered with failures: Brunel's Great Eastern, doomed 1930s airships, mechanical television, early nuclear reactors, and major software projects without number in our own time. Yet without inventive and successful deep design our scientific and technical virtuosity is worthless and our dreams cannot be realised. For designers and all who care about the use and abuse of technology, this book shows how it has to be done. Signed by Author(s). Seller Inventory # 2220068
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Realising Dreams: Strategy for Deep Design
Seller: Bopcap Books, Macclesfield, CHESH, United Kingdom
Seller rating 4 out of 5 stars
Soft cover. Condition: As New. White Hart Books (2007) Seemingly unread softcover in 'as new' / fine condition Dispatched from UK within three days. Seller Inventory # ABE-1708008790126