Good Strategy Bad Strategy: The Difference and Why it Matters: THE BESTSELLING BUSINESS CLASSIC: The Difference and Why It Matters - Softcover
Synopsis
Even though everyone is talking about it, there is no concept in business today more muddled than 'strategy'. Richard Rumelt, described by McKinsey Quarterly as 'a giant in the field of strategy' and 'strategy's strategist', tackles this problem head-on in a jargon-free explanation of how to develop and take action on strategy, in business, politics and beyond.
Rumelt dispels popular misconceptions about strategy - such as confusing it with ambitions, visions or financial goals - by very practically showing that a good strategy focuses on the challenges a business faces, and providing an insightful new approach for overcoming them. His sharp analysis and his brilliant, bold style make his book stand out from its competitors (something that Rumelt himself says is crucial).
Rumelt has always challenged dominant thinking, ever since, in 1972, he was the first person to uncover a statistical link between corporate strategy and profitability - and this is his long-awaited tour de force.
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About the Author
Richard Rumelt is a professor at UCLA's Anderson School of Business. He also taught for several years at INSEAD in France, and has been a consultant to a wide range of organisations, from the Samuel Goldwyn Company to Shell.
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Good Strategy/Bad Strategy: The difference and why it matters
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Good Strategy/Bad Strategy
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Good Strategy/Bad Strategy
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Good Strategy Bad Strategy: The Difference and Why it Matters
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Good Strategy/Bad Strategy: The Difference and Why it Matters
Seller: Hamelyn, Madrid, M, Spain
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Condition: Bueno. : En este libro, Richard Rumelt, reconocido como un gigante en el campo de la estrategia, aborda el concepto de estrategia de manera clara y práctica. Desmitifica ideas erróneas comunes, mostrando que una buena estrategia se centra en los desafíos reales de un negocio y ofrece un enfoque innovador para superarlos. Con un análisis agudo y un estilo audaz, Rumelt desafía el pensamiento convencional y proporciona una guía esencial para desarrollar e implementar estrategias efectivas en el mundo empresarial y más allá. EAN: 9781846684814 Tipo: Libros Categoría: Negocios y Economía Título: Good Strategy/Bad Strategy: The Difference and Why it Matters Autor: Richard P. Rumelt Editorial: Profile Books(GB) Idioma: en Páginas: 336 Formato: tapa blanda. Seller Inventory # Happ-2026-06-27-efa7cfc9
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Good Strategy/Bad Strategy: The difference and why it matters
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Profile Books Ltd, United Kingdom, London, 2012
ISBN 10: 1846684811
ISBN 13: 9781846684814
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Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
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Paperback. Condition: Very Good. Even though everyone is talking about it, there is no concept in business today more muddled than 'strategy'. Richard Rumelt, described by McKinsey Quarterly as 'a giant in the field of strategy' and 'strategy's strategist', tackles this problem head-on in a jargon-free explanation of how to develop and take action on strategy, in business, politics and beyond. Rumelt dispels popular misconceptions about strategy - such as confusing it with ambitions, visions or financial goals - by very practically showing that a good strategy focuses on the challenges a business faces, and providing an insightful new approach for overcoming them. His sharp analysis and his brilliant, bold style make his book stand out from its competitors (something that Rumelt himself says is crucial). Rumelt has always challenged dominant thinking, ever since, in 1972, he was the first person to uncover a statistical link between corporate strategy and profitability - and this is his long-awaited tour de force. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR004562299
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Good Strategy/Bad Strategy: The difference and why it matters
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